How Influencers Can Used Instagram to Reach New Audiences
How Comedian Alton Walker Used Instagram to Reach New Audiences and Boost His Brand With Character Rapper Young Wipper Snapper
Source: Paras Griffin / Getty
Kendrick Lamar’s diss to Drake, “They Not Like Us,” has provided a goldmine of content and jokes for fans and creators alike. Surprisingly, the song’s cultural references have surfaced in various unexpected places, showcasing its widespread appeal and relevance. One individual who has indirectly benefited from this phenomenon is comedian Alton Walker, who cleverly remixed the song, boosting his online presence.
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Alton Walker is a comedian with over 200K followers across social media platforms. Recently, he has taken the internet by storm with his latest character, rapper Young Whippersnapper. Debuting in early July, Walker first introduced Rapper Young Whippersnapper by cosplaying as an old man and remixing Juvenile’s hit record “Back That Azz Up.” The internet loved this quirky, unexpected twist and eagerly awaited more.
Walker’s second appearance as Young Whippersnapper was even more impactful. This time, he impersonated Drake’s dad, dissing Kendrick Lamar after a concert. This clever and timely act resonated widely, catapulting Walker’s character into viral status. Since then, Young Whippersnapper has garnered over 3 million impressions across all platforms. Multiple videos have been remade, and Walker has capitalized on the character’s popularity by selling T-shirts emblazoned with the Young Whippersnapper logo, generating a profitable revenue stream.
Walker’s success story underscores the power of using Instagram and other social media platforms to reach new audiences. Here are some key takeaways from his journey:
Timely and Relevant Content: By tapping into current cultural moments, such as Kendrick Lamar’s diss track, Walker ensured his content was timely and relevant. This increased the chances of it being shared and noticed by a wider audience.
Character Development: Creating a memorable character like Young Whippersnapper helped Walker stand out. Unique and engaging personas can captivate audiences and encourage them to follow along for more content.
Consistency: Regularly posting and developing the character kept the audience engaged. Consistency is crucial for maintaining and growing a social media following.
Cross-Platform Presence: Walker’s presence across multiple platforms allowed him to reach diverse audience segments. Utilizing different social media channels can maximize reach and impact.
Monetization: By selling merchandise related to his character, Walker effectively monetized his content. Turning viral moments into tangible products can provide a significant revenue boost.
Walker even took his character beyond the digital realm, performing live as Young Whippersnapper on “The Morning Hustle,” further expanding his reach and solidifying his brand.
In conclusion, Alton Walker’s use of Instagram and other social media platforms to promote his character, Young Whippersnapper, exemplifies how timely content, consistent posting, unique personas, and cross-platform engagement can effectively reach and grow new audiences. For aspiring creators and influencers, Walker’s strategy offers valuable lessons on leveraging social media to build a successful and profitable online presence.
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